Ma Pinfang, Vice Mayor of Xihu District, came to our company to guide the work.

Ma Pinfang, Vice Mayor of Xihu District, came to our company to guide the work.

In the afternoon of March 5, the vice mayor of West Lake District, Ma Pinfang and his entourage visited and guided the work of our company. Executive General Manager Wang Xiaoying and Vice President Chen Xiaolei warmly received the visiting leaders.

Executive General Manager Wang Xiaoying briefly introduced the development history of Paradise Umbrella Industry to the vice mayor and his entourage, and clarified that in the wave of the country's comprehensive deepening of reform, Paradise will still adhere to the umbrella manufacturing as the main business, and strive to gradually upgrade the product research and development, product structure, product positioning, etc., and is committed to be more refined and stronger. Vice Mayor Ma fully affirmed this and pointed out that as one of the few traditional manufacturing enterprises in Xihu District, Paradise has a lot to learn from it in terms of technological innovation and arranging employment for the labor force.

Mr. Chen Xiaolei, vice president of the company, introduced the development of the company's products to Vice Mayor Ma, and introduced in detail the cultural and creative products of Paradise, such as "Bamboo Language" series and "Paradise - West Lake Silk Umbrella" series, and said that the company is actively cooperating with the Taiwanese cartoonist Tsai Chih-chung, Chinese oil painting master Chen Lan and other art masters. He said that the enterprise is actively cooperating with Taiwan cartoonist Tsai Chi-chung, Chinese oil painting master Chen Lan and other famous artists to develop many new cultural and creative products. Vice President Chen talked about the importance of both heritage and innovation in cultural and creative products, and whether they can survive better lies in whether they can carry out follow-up production, which is in line with modern aesthetics and consumer demand, and can also generate economic benefits.

Vice Mayor Ma listened to frequent nodding, he pointed out that the traditional industry is indispensable in the development of the whole industry, the key lies in the enterprise itself, to actively transform and upgrade, on the one hand, technological innovation, cultural innovation, on the other hand, to reduce costs, expanding production capacity, expanding the market. As a traditional manufacturing enterprise, Paradise can try to develop in the direction of design service industry, Internet economy, etc., to do deeper and finer, and improve the connotation and added value.

Vice Mayor Ma and his entourage also visited the product showroom accompanied by Executive General Manager Wang Xiaoying and Vice President Chen Xiaolei. Vice Mayor Ma put forward a lot of valuable opinions and suggestions on the work of Paradise Umbrella Industry, and hoped that Paradise could continue to maintain its advantages and make greater contributions to the development of industrial economy in Xihu District.

(Ma Pinfang, Vice Mayor of Xihu District, and his delegation came to our company to guide the work)