Create a UV protection umbrella
Publish Time:
2025-02-23
In the 1990s, Mr. Wang Hangsheng, the former general manager of the company, created a new consumer concept of UV-protective umbrellas. The UV-protective function of umbrellas solved and protected users' skin from ultraviolet radiation, developing a major sales highlight for umbrellas beyond rain protection—UV-protective umbrellas. His 'Purple Light Action' stimulated people's awareness of protecting skin health. TIAN TANG UV-protective umbrellas quickly gained national market recognition and became a mainstream product.
UV-protective umbrellas also spurred the development and consumption boom of UV-protective products in other industries (such as sun-protective clothing, sunscreen, and sun sleeves). The company, at the invitation of the National Technical Committee for Standardization of Textiles, has successively presided over the formulation and revision of national standards such as 'Evaluation of UV-Protective Performance of Textiles' and 'UV Exposure Test for Weather Resistance of Textiles'.
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